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Web Design · Tools & Platforms

What Is Showit? An Honest Review
From a Designer Who Uses It Daily.

Every few weeks someone asks me if Showit is actually good. My answer is always the same — yes, and it depends who’s asking. Here’s the version that doesn’t read like a sponsored post.

By Jade · Scandalous Media May 2025 7 min read

I build on Showit regularly. I’ve seen it shine and I’ve seen people struggle with it. So here’s the honest version of this review — not the one that reads like a sponsored post.

What Showit
Actually Is

Showit is a drag-and-drop website builder built specifically for visual, design-forward brands. It was created with photographers in mind but has expanded well beyond that — wedding vendors, coaches, service providers, and small businesses of all kinds use it now.

The key thing that makes Showit different from Squarespace or Wix: there is no grid. You can place any element — text, image, button, shape — anywhere on the canvas. Pixel-level control without writing a line of code.

It also integrates with WordPress for blogging, which means you get Showit’s visual design paired with WordPress’s powerful SEO and blogging capabilities. That’s a genuinely useful combination.

Who Showit
Is Actually For

  • Creative businesses where design is part of the brand — photographers, designers, coaches, boutique agencies
  • Business owners who want a truly custom-looking site without hiring a developer
  • People who care about how their site looks on mobile and want control over the mobile layout separately from desktop
  • Brands that outgrew cookie-cutter Squarespace templates and want something that actually looks like them
💋 · · ·

The Pros — Where Showit
Actually Delivers

1

Design freedom that’s genuinely unmatched

I’ve worked in Squarespace, WordPress, Webflow, and Wix. None of them give you the same visual control as Showit at the same accessibility level. If you have a design vision, you can execute it in Showit without compromise.

2

Separate mobile design

This alone is worth a lot. Instead of your mobile layout being an automatic squished version of desktop, you design it separately. That means your mobile site can look intentional instead of like an afterthought.

3

WordPress integration for blogging and SEO

The WordPress blog integration means your blog posts live in WordPress and get indexed by Google accordingly. If content marketing or SEO is part of your strategy — and it should be — this matters.

4

Beautiful out of the box

The templates are genuinely good. Even the starting point looks polished, which is more than I can say for most platforms. If you’re working from a well-designed template, you’re already ahead.


The Cons — The Things
Nobody Tells You

Con The learning curve is real. If you’re coming from Squarespace expecting the same “click here, type here, done” experience — Showit will frustrate you. The freedom means more decisions. It takes time to understand how the canvas works, how elements are grouped, and how mobile and desktop layouts relate to each other.
Con More expensive than basic WordPress. Showit’s pricing starts around $24/month. For the same money you could run a self-hosted WordPress site. The trade-off is Showit handles hosting and technical maintenance for you — but cost-conscious business owners should factor this in.
Con Not ideal for heavy e-commerce. If you’re running a shop with a lot of products, Showit isn’t built for that. It integrates with solutions like Shopify, but e-commerce is not its strength.
Con The blog lives in WordPress. This is both a pro and a con. The WordPress integration is powerful, but it means you’re managing two systems. For non-technical users, this can feel like a lot — especially at first.

Free Quiz

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right for your business?

Take the free quiz and find out exactly where to focus your marketing next.

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Use Showit If —
Skip It If

Use it You’re a creative brand. You care about design. You want mobile control. You plan to blog for SEO. You want a site that looks custom without a custom development budget.
Skip it You want a quick, cheap website setup with minimal decisions. You need robust e-commerce. Or you find design tools overwhelming and just want something functional fast.

My Honest Take

Showit is a genuinely excellent platform for the right client. If visual design matters to your brand and you want a site that looks custom without a custom development budget, it’s hard to beat.

If you want the cheapest, simplest option and design isn’t your priority — it’s probably not your platform. But if you’re a business owner who has ever looked at your website and thought “this doesn’t look like me” — Showit is almost certainly the answer.

“The freedom Showit gives you is real. But freedom means decisions — and decisions mean you need either design instincts or a really good template to start from.”

Jade — Scandalous Media Fractional CMO & Marketing Strategist · Nova Scotia, Canada · scandalousmedia.ca

Fractional CMO, web designer, photographer, workshop host, public speaker, author, and Atlantic Canadian entrepreneur — Jade Malone runs Scandalous Media from Nova Scotia with a little scandal and a whole lot of strategy.

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Fractional CMO, web designer, photographer, workshop host, and public speaker, Atlantic Canadian entrepreneur, and single mom — Jade does it all from Nova Scotia with a little scandal and a whole lotta  strategy.

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