I’m your brand strategist, creative director, and the mind behind the proprietary brand transformation process trusted by founders who are ready to be taken seriously. I help people translate who they are into brands that actually land.
I build clarity, confidence, and momentum.
I don’t just build brands
I didn’t start in branding with a huge platform or industry backing. I built my own presence as "Redhead Jade" from the ground up — growing my personal social media accounts to a combined audience of over 400,000 through strategy, storytelling, and a deep understanding of how people connect online.
No gimmicks.
No false promises.
No trends for the sake of trends.
Just clarity, consistency, and knowing how to communicate value in a way people actually respond to.
That experience is what shifted everything for me. I realized I didn’t just enjoy building brands — I understood why some worked and others didn’t... And I wanted to help other people get there faster.
I'm RedheadJade
Before I helped others stand out, I did it myself.
feel like you want to connect with me one-on-one?
This work is personal...
because it has to be.
I work best with founders who care deeply about what they do — people who are excellent at their craft but feel like their online presence doesn’t quite match the caliber of their work.
My approach is equal parts strategic and intuitive. I pay attention to the details others miss. I listen closely. I look for the throughline between who you are, what you offer, and how people experience you.
That’s why my work doesn’t feel templated or generic.
And it’s why clients often tell me the process feels both grounding and transformational.
Because it’s not about becoming someone else.
It’s about becoming clearer.
I’ve built a method that works — because it’s rooted in real understanding.
A little strategy.
A lot of discernment. Zero fluff.
It’s designed to help people:
- Clarify their positioning
- Elevate how they show up visually and verbally
- Build trust quickly in relationship-driven markets
- And stop feeling invisible online
There are two ways to experience this process — done-for-you or done-with-you — but the foundation is always the same: clarity first, aesthetics with intention, and strategy that actually supports growth.
jade malone
CEO, FOUNDER
Redhead Jade
Scandalous Media is proudly rooted in Nova Scotia.
We don’t just operate here — we’re part of the fabric of the local business community.
As a tenant at Ignite Atlantic, an innovation hub supporting entrepreneurs and changemakers, we stay plugged into the pulse of what small businesses need to thrive.
That local foundation gives us something most agencies can’t offer: real-world insight into how Atlantic Canadian businesses grow. We know the challenges of building visibility in close-knit communities where reputation matters, and we know how to turn that into your biggest strength online.
From there, we scale outward. The strategies that work here — grounded in trust, consistency, and connection — also resonate across Canada and beyond. Our clients carry their Scandalous edge with them no matter where they’re based.
We’re not just another social media agency. We’re the bridge between Nova Scotia roots and global brand credibility — making sure your business shows up with impact everywhere it matters.
I am fully aware this is your job and I’ve hired you to help me with this. But I am so blown away by what you’ve done and so so so appreciative of it. I am also absolutely terrified of this crazy step forward for my business but there’s no way at this point I could be like ‘nevermind! I don’t want to do this’ after seeing how awesome this is!
realtor tiffany adams
@tiffanynsrealtor
"So I’m sitting here crying happy tears over all this work you’ve done."
We went for Jade's ‘90 Day Takeover’ package. It included the entire website build, custom photography AND a meticulously crafted social media strategy that has helped us really connect with our audience! Jade coached us through a sustainable approach to growing our social media audience, as well as helped us understand the importance of our engagement metrics. We trusted Jade because she's got hands-on experience as a social media personality herself. She's empowering other businesses by elevating their online presence with a well developed strategy, AND... our memberships have officially quadrupled!
Meaghan & Krissie
@JadeTherapies
"Our memberships have officially quadrupled!"
A few days ago, Jade's 90-day takeover ended, and what an incredible journey it has been. Since launching Straightline Shuttle on March 4th, Jade has expertly managed the company's social media presence with style, skill, enthusiasm and high-level creativity. Thanks to Jade's dedication to our social media component, the company has experienced impressive growth. I couldn't be happier with her contributions to Straightline Shuttle's success!
barry thibeau
@Straightlineshuttle
"What an incredible journey it has been."
A brand strategist helps you clarify who you are, what you stand for, and how to communicate that clearly so the right people understand your value and choose you.
My work goes beyond visuals. I focus on positioning, messaging, and digital presence — making sure your brand looks aligned and functions as a trust-building tool that supports growth.
Nope! While we're proudly based in Nova Scotia, we work with clients across Canada and internationally. If you want to elevate your online presence, we're ready to go wherever you are.
I don’t use one-size-fits-all frameworks.
Everything I offer is built on a proprietary brand transformation process I’ve developed through years of hands-on experience — including growing my own platforms to a combined audience of over 400,000.
This work is deeply personal, strategic, and intuitive. I focus on translating who you are into a brand that feels clear, credible, and unmistakably yours.
The 90-Day Takeover™ is my private, done-for-you brand transformation experience.
Over 90 days, I rebuild your brand from the inside out — positioning, messaging, visuals, and digital presence — so your business finally reflects your value and feels aligned, elevated, and intentional.
This option is best for founders who want expert guidance and execution handled for them.
Both are built on the same core methodology — the difference is how supported you want to be.
The 90-Day Takeover is done-for-you: I lead and execute the transformation.
The 90-Day Launch Lab is done-with-you: I teach the process, guide you, and support implementation.
Both paths lead to clarity, alignment, and a stronger digital presence — you choose the level of involvement.
I work primarily with service-based entrepreneurs, creatives, and founders who are excellent at what they do but feel their online presence doesn’t fully represent them.
Many of my clients are based in Atlantic Canada or other relationship-driven markets, where trust, reputation, and clarity matter deeply — but I work with aligned clients worldwide.
A Nova Scotia Marketing Agency with National Impact
Scandalous Media operates out of Ignite Atlantic — an innovation hub supporting entrepreneurs across Nova Scotia. While we partner with clients Canada-wide, our roots here keep us connected to the local small business community and the real challenges founders face. Want to meet in person? Let’s grab a coffee and map out your next big move.
