the keynotes

Most businesses treat marketing like a chore — something to do when things slow down. This keynote flips that mindset entirely, making the case that the businesses winning right now aren't the best at what they do, they're the best at telling people about it. You'll leave with a new framework for thinking about your brand as a content engine, not just a company with a logo.

Think Like a Media Company

Every marketing dollar you spend lands in one of three buckets — and most small business owners don't know which bucket is leaking. This keynote breaks down the three channels of modern marketing in plain language, with no jargon and no fluff. You'll finally understand where to focus your energy, what to stop wasting money on, and how to build a strategy that actually compounds over time.

Owned, Earned, Paid 

This keynote starts on a softball diamond when Jade is eight years old and ends with a business she built from nothing — and everything in between is the part nobody talks about. From divorce and financial abuse to homelessness, reinvention through the unconventional path of online sex work, and viral success, this is a story about what it actually takes to rebuild. Raw, honest, and deeply human, Going Down Swinging is for any audience that needs to be reminded that starting over is not the same as giving up.

Going Down Swingin'

Before you add more tactics, more platforms, or more budget — you need to look at what's already running. This keynote pulls back the curtain on your entire marketing system, diagnoses where leads are falling through the cracks, and gives you a clear picture of what to fix first. It's not about doing more — it's about making what you already have work harder.

the marketing machine

Change doesn't always come on your terms — and sometimes the most strategic move you can make is the one that scares you most. This keynote is for business owners and professionals standing at a crossroads, questioning whether to stay the course or bet on something new. You'll leave with the clarity and permission you didn't know you were waiting for.

Permission to Pivot

Going viral sounds like luck — but building and keeping an audience of 400,000 is a system. This keynote takes you inside the content creation journey, what actually happened when the numbers exploded, and the hard lessons learned about turning attention into something sustainable. If you're building a personal brand or trying to grow an online audience, this one will change how you think about showing up.

Zero to Four Hundred Thousand